Integration of CEM and CRM for a harmonious customer experience

Sneha GautamInformation Technology

Customers play a crucial role in every organization. Brands that are successful have consistent customer focus, which makes them stand out in the crowd. Companies largely rely on consumer data and analysis to understand customer journey and behaviour better. Consumer data can be gathered from various sources and applied to operational practices to provide a better experience. There is decent …

The new normal for travel in a post COVID-19 world

Sneha GautamTravel

While airlines, hotels, cruises and other travel and tourism based sectors are keen on the return of passenger volume, they are aware that much of it will not be the same. Every day a new update comes up on the irrevocable changes that the COVID-19 pandemic will bring to travel and tourism. Many are optimistic and realistic about the shift …

How is technology playing a vital role to fight the battle against COVID-19?

Sneha GautamInformation Technology

Public health officials are paying attention to countries flattening the curve with regards to COVID-19. When the pandemic broke out, it was discussed that China was able to contain the spread because of strict measures taken to trace the carriers with the help of digital tracking. While China was able to bring the epidemic under control using digital tracking, there …

Why are chatbots gaining traction amidst COVID-19?

Sneha GautamInformation Technology

The outbreak of the COVID-19 pandemic has occurred at a time when connectivity and communication is at its peak. Still, keeping pace with the distribution of information remains a challenge for some industries. Many are struggling to address multiple user queries, not to mention the stress it is causing on employees; this is especially the case with the travel sector. …

Video Analytics made intelligent

Sneha GautamInformation Technology

With Work-at-Home becoming the new normal, high-performance organizations are looking for innovative solutions to make remote work environment safer and more secure. Data security is amongst the top three priorities for organizations looking to implement work at home. As the need for security and automation increases, industries are adopting video surveillance technology to enable a secure remote environment. With more …

How can travel industry build business resilience post COVID-19?

Sneha GautamTravel

The news of the COVID-19 has been a bolt from the blue. Organizations have been caught off guard, and are undergoing a test of business ability to withstand the changes the pandemic continues to bring. COVID-19 presents unique challenges for the travel industry as many countries have imposed lockdown and restrictions on flights. According to the World Economic Forum, The …

Chatbot: Enabling Enhanced Customer Service in Travel and Retail

Sneha GautamRetail & E-commerce, Travel

Customers of today are not what they used to be a few years back. Gone are the days when they would visit a physical office to get their air tickets and hotel stays booked or get their itineraries planned by travel agencies or visit a physical store to purchase products. The connected consumer of today is tech-savvy, looking for real …

How can you reap benefits of frequent flyer programs with integrated analytics

Sneha GautamTravel

Most industries have started investing in data analytics and machine learning; the Airline industry is no exception. There has been tremendous increase in air travel over the last decade with around 800 commercial airlines operating flights globally. What was once a luxury and common amongst the high class, is now easily accessible to everyone today. The fierce competition and pricing …

How automation is alleviating the most significant pain points of the Travel industry

Sneha GautamTravel

Automation has become a necessity over the decades and has augmented human activity by transferring repetitive tasks to computers. It has been creating waves of opportunities for several industries like telecommunications, manufacturing, healthcare, travel and hospitality etc. Initially, the evolution of automation was in the area of back-office through Robotic Process Automation (RPA), however, with the application of higher intelligence, …

How automation and artificial intelligence can enhance customer’s journey

Sneha GautamTravel

Let’s establish one thing, businesses should automate. While we will be talking about various ways automation and artificial intelligence (AI) can streamline processes and enhance customer service, let’s understand what automation and AI actually are. In simple terms, automation is the use of instructions to create a process that replaces manual work. While AI is the simulation of human intelligence …