Ecommerce companies in the recent past had to rely on their own intuition to understand customer’s buying behaviour to make key business decisions. Even though companies were tracking historical data on the customer’s online journey, they didn’t know how to use this data to their advantage. Today, if your business is trying to gain a foothold at a time when …
The news of the COVID-19 has been a bolt from the blue. Organizations have been caught off guard, and are undergoing a test of business ability to withstand the changes the pandemic continues to bring. COVID-19 presents unique challenges for the travel industry as many countries have imposed lockdown and restrictions on flights. According to the World Economic Forum, The …
Most industries have started investing in data analytics and machine learning; the Airline industry is no exception. There has been tremendous increase in air travel over the last decade with around 800 commercial airlines operating flights globally. What was once a luxury and common amongst the high class, is now easily accessible to everyone today. The fierce competition and pricing …
Voice of customer (VOC) is a method used by several companies to assess their customer’s needs, likes and their expectations. VOC helps businesses work on the customer’s collected data to analyze customer insights and identify strategies around customer service improvement. Data points like consumer behavior, preferences and trends are some important key factors. This gathered data helps brands paint a …
In today’s digital world, we are witnessing a rapid semantics overload due to which, it has become increasingly challenging for a business to process and respond to queries and concerns. Consumers use various mediums like email, chatting mediums, and social media platforms to raise their concerns and expect real time resolution to their issues thus it becomes time-consuming and taxing …