Hyperautomation: How can it help the dynamic Hospitality Industry?

Sneha GautamTravel

The undeniable goal of the hospitality industry is to keep their customers satisfied and provide a great experience. While most hospitality businesses can meet their client’s demands, it comes at a cost (think of utilizing your resources to do back office jobs like record keeping, billing, contracting, etc.) But the good news is, you have a solution! The answer is …

Streamlining Post-Sales Support with Order Tracking and Customer Assistance BOT

Sneha GautamRetail & E-commerce

Conversational bots have transformed how customer service is done today. From fewer support calls and emails to automating customer service, bots have been a catalyst of change in post-sales support. In this blog, we will take a deep dive to understand how customer assistance bots have been instrumental in streamlining post-sales support and order tracking. But before that, let’s understand …

Computer Vision and CX

Sneha GautamRetail & E-commerce

“Computer Vision, a rapidly evolving form of AI, can enable superior Customer Experience (CX)” What is Computer Vision and what is CX? Computer vision is an AI capability that allows IT solutions to extract data from digital images, videos, and other visual inputs, understand it and take or recommend action. It uses cutting-edge ML and AI capability to replace the …

Modernization of Legacy Systems

Sneha GautamTravel

Legacy systems might still be critical for a few businesses, but we can’t deny that it still functions on outdated technology. Replacing legacy systems and applications with advanced technologies is one of the most challenging tasks for any enterprise. As enterprises upgrade or change their technologies, they must ensure compatibility with old systems and data formats that are still in …

Digital Customer Experience Assurance

Sneha GautamInformation Technology

What is Customer Experience (CX), and why is it important? Gartner defines Customer Experience (CX) as “the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” Acquiring new customers is essential, but at the same time, organizations should prioritize improving their existing customer base by providing them …

Next-Gen BI & Visualization: A New & Better Way for Businesses to Analyze Big Data

Sneha GautamInformation Technology

With the constant development of modern technology, traditional ways of running a business are becoming obsolete. In today’s time, business owners want to leverage tools and equipment that can assist them in making smart decisions in a short time. Business Intelligence (BI) refers to tools and software that processes and analyzes large volumes of data to transfer them into actionable …

Delivering Seamless Omnichannel Experience for the Connected Customer

Sneha GautamInformation Technology

The State of the Connected Customer, 4th Edition has aptly captured the perceivable shift in customer behavior amidst a digital landscape. While 76% of the customers consult multiple channels to arrive at purchase decisions, 83% express the desire for immediate engagement with the brands of their choice. Today, as the relentless emergence of digital platforms is upending traditional commercial dynamics, …

Customer Experience (CX) Analytics Scaling Businesses

Sneha GautamInformation Technology

Today, investing in intelligent solutions has become mandatory for enterprises to stay ahead of the competition. More and more solutions are leading to increased customer interactions via digital and physical channels which are making it difficult for Customer Experience (CX) leaders to meet exceptional customer expectations. This article throws light on easing the process by strategically analyzing the CX with …

Customer Data Platform: Delivering Superior Customer Experience in an Omnichannel World

Sneha GautamInformation Technology

The quest for enabling customer experience (CX) continues to rule the MarTech roost in 2021. Gartner reports that 86% of insiders at present intend to embed superior CX into their value propositions. However, with customer data residing in 17 unique technology environments on average for business, successful CX delivery hinges on integrating them into a unified view of customer behaviors …

The Outburst of Digital Commerce

Sneha GautamRetail & E-commerce

Introduction The year 2020 has been a point of inflexion, triggering an irreversible shift in how businesses and their customers interact and how value is perceived. Salesforce portrays the switch, reporting that 60% of interactions are currently taking place online, and 83% of customers expect flexible shipping and fulfillment options. Consequently, digital commerce, which was already in a solid stride …