Digital Customer Experience Assurance

Sneha GautamInformation Technology

What is Customer Experience (CX), and why is it important? Gartner defines Customer Experience (CX) as “the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” Acquiring new customers is essential, but at the same time, organizations should prioritize improving their existing customer base by providing them …