What is Customer Experience (CX), and why is it important? Gartner defines Customer Experience (CX) as “the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” Acquiring new customers is essential, but at the same time, organizations should prioritize improving their existing customer base by providing them …
Covid-19 had an adverse effect on the global economy, and most companies worldwide either lost their business or are still thriving with great resilience. The companies in the retail, travel, and hospitality segment are no exception. These industries have endured the repercussions of the pandemic and have managed to sustain by adopting new-age technologies. The technology solutions have helped them …
The transition to working from home has driven the need to a different kind of workforce collaboration. The situation we are in has forced us to accept a new way of working, a new way of education, entertainment consumption etc. The pandemic in a way has worked as a catalyst that has exposed vulnerabilities of many organizations. Several companies have …
Voice of customer (VOC) is a method used by several companies to assess their customer’s needs, likes and their expectations. VOC helps businesses work on the customer’s collected data to analyze customer insights and identify strategies around customer service improvement. Data points like consumer behavior, preferences and trends are some important key factors. This gathered data helps brands paint a …
As per the recent research(s) being conducted across different types of industries, there has been a new addition in the list of the most valuable asset/resources available to an organization. Now the question is – what is it that is being discussed in the industry at a scale or standards of gold or oil? The answer is- DATA Is it …