Cruises continue to be one of the most popular vacation options preferred by travellers worldwide. However, the industry has been facing multiple challenges of not only increasing bottom line profits, but also meeting and exceeding expectations for both first-time and repeat guests.

The ever changing guest preferences for on-board services, shore excursions and itineraries, create a challenging environment for the cruise industry. The industry also needs to manage the changing government regulations, environmental policies and rising fuel costs at the same time. These challenges necessitate constant innovation in technology and customer service processes.