Today travel providers have vast amounts of data at every step of their customer’s travel booking cycle.
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But the main challenge they face is converting this data into value for customers. The right solution can open up immense opportunities for all – the travellers, the travel providers and the solution providers. The good news is that the data about customer interaction sits with you. But the big question is – what to do with this big data that can deliver value to the end customer and the travel service provider as well. This whitepaper attempts to outline how data silos can be transformed to data value to provide a 360-degree view of the connected traveller