Emerging technological innovations along with dynamic business needs of the travel industry are shaping the travel IT industry to set new and modern trends.

Today travel providers have vast amount (petabytes) of data on every step that their customers take during their travel booking cycle.

While we all know e-Commerce as the buying and selling of goods and services on electronic systems, there are multiple new terminologies that are related to this term albeit with slight differences.

It costs 10x more to acquire a customer than to retain, and 100 times more to win back one already disillusioned with the company. This problem usually translates into finding out which customers are valuable, and how many of them are dissatisfied.