Transforming Ticketing and Sales Data Submission and Automating IATA DDS for a Leading Airline

A leading airline partnered with IGT Solutions to deploy a cloud-based DDS automation platform that streamlined data submissions, strengthened regulatory compliance, and delivered a scalable, future-ready reporting environment aligned with digital retailing.

About the Client

The client is a prominent low-cost airline headquartered in Southeast Asia.

Business Challenges

The airline’s IATA Direct Data Submission (DDS) reporting relied on manual, fragmented workflows spread across multiple systems and teams. Data had to be consolidated and validated manually, making it difficult to achieve and maintain Direct Data Submission (DDS) certification.

This increased the risk of errors, delays, and data rejections, limited visibility into ticketing performance at scale, and slowed the airline’s transition to modern, digital retailing models.

100% increase in sales conversions. Increase in conversions from 12% to 25%.

Business Solution

The airline partnered with IGT Solutions to design and implement a scalable, cloud-based automation platform for IATA Direct Data Submission (DDS). The solution centralized ticketing and sales data from multiple operational and financial systems, automated data extraction, transformation, validation, and submission to IATA.

It embedded business-rule checks and exception handling to improve data quality and provided a robust, secure, and future-ready environment aligned with digital retailing and NDC initiatives. The IGT Solutions team established a future-ready reporting foundation to support evolving digital retailing strategies

Business Results

Achieved certified

IATA Direct Data Submission (DDS) compliance

Reduced manual effort

and improved turnaround time for submissions

Enabled reliable

high-volume processing of ticketing data

Reduced data errors

and rejections through built-in validation

Established a future-ready

reporting foundation to support evolving digital retailing strategies

Tools Partner

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