Social Travel: Managing, Monitoring and Measuring

amit3076 Reports

Social media has changed the face of travel industry with travelers frequently sharing their experiences on social networks. Hence, travel companies must work out an effective social media strategy if they want to stay connected to their customers.

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An important aspect of this strategy has to be the constant monitoring of social platforms to gauge the customer sentiment. This report talks about the latest trends in social travel with a focus on monitoring and measurement.