Digital Transformation and Analytics


Technology-driven player experience and insightful analytics

The ever-increasing number of players worldwide has prompted the gaming industry to implement digital transformation initiatives that provide maximum value to their unique customer base. Virtual Reality (VR) and Artificial Intelligence (AI) are technologies used to create new gaming experiences, improve customer engagement, and optimize operations.

Data collection, organization, and analysis plays a significant role in improving customer experiences. The discrete functions culminate in analytics, which developers can use to monitor and analyze player behavior, improve game design and content, and enhance marketing and monetization strategies.

Our Offerings

CX Design and Analytics

  • Advanced Gaming Analytics: IGT Solutions offers advanced gaming analytics uses cutting-edge technologies such as ML, AI, and Natural Language Processing (NLP). It enables better understanding and engagement of multinational enterprises with their stakeholders, boosts their operations, and makes more informed business decisions.
  • Social Media Analytics: IGT Solutions provides extensive social media analysis for global gaming companies. The services offer a seamless and personalized experience, ranging from customer engagement strategies to content management, customer support to social media analytics, and crisis communications to AI-enabled solutions (such as chatbots).

Data Modernization

IGT Solutions provides a comprehensive suite of data modernization solutions. We assist gaming companies with data migration to new platforms, data governance and security, and data quality and integration. Our global clients have seen a 25-50% increase in productivity and a 25-30% reduction in costs thanks to our end-to-end proprietary accelerator suite.

Robotic Process Automation (RPA) and Conversational Automation

Leverage IGT Solutions’ intelligent automation tools like RPA and conversational automation to unlock potential and set a new benchmark for success. Our robust automation solutions provide unrivaled operational efficiency and reduced error risk while remaining cost-effective. We have the right tools, partners, procedures, frameworks, and experts at IGT who have experience in streamlining operations and enabling global gaming companies to focus on more value-added activities.

Customer 360

Experience IGT Solutions’ proprietary "Customer 360" offering, which provides gaming companies with actionable insights into their customer’s preferences to gauge and recommend a smooth, hassle-free gaming experience. Our solution delivers a highly personalized gaming experience. It evaluates overall convenience in terms of quality, on-time services, customer care, resilience, and other factors. The solution generates extensive customer experience insights with real-time, 360-degree customer views, assisting our global clients in better understanding their players and tailoring their offerings to meet their users’ needs.

Next-Gen BI and Visualization

In terms of the player base, the gaming industry is expanding year after year. Enterprises must analyze large amounts of data to their advantage. IGT Solutions offers advanced data visualization and business intelligence tools to extract insights for informed decision-making. Global gaming companies can now analyze large amounts of data and present it in visually appealing and easy-to-understand formats. By providing a clear and comprehensive view of their data, they can make better decisions, optimize their operations, and improve their performance.

Artificial Intelligence (AI) and Machine Learning (ML)

Utilize the extraordinary capabilities of modern technologies such as AI, ML, and NLP. IGT Solutions’ comprehensive and integrated tools have empowered global gaming companies' teams, and methodologies enhanced their operations, and increased overall player retention and engagement.

Video Surveillance and Analytics

Discover IGT Solutions’ comprehensive video surveillance and analytics offering explicitly designed for the gaming industry. Our solution extracts insights and informs decision-making by combining next-generation video surveillance technology with data analytics. It includes analyzing video footage for patterns and trends, and tracking and monitoring activity in real-time. Companies can enhance security and optimize operations by providing a comprehensive view of all activities.

Self-Serve Enablement

  • IVR Transformation: IGT Solutions assists gaming companies in transforming their current interactive voice response (IVR) system. Our solutions help clients in implement new IVR technologies, optimize IVR menus and routing, and improve the overall customer experience.
  • Knowledge Base Optimization: IGT Solutions offers dynamic knowledge-based optimization for gaming companies. It allows them to improve customer service while reducing the workload on their support teams.
  • AI Smart ChatBot and VoiceBot: IGT Solutions offers a comprehensive and proprietary ChatBot and VoiceBot conversational automation solution that communicates seamlessly with customers to answer questions, provide information and solve any general queries.
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