Quick Answer: How is Unified Commerce Different from Omnichannel Commerce?

As per Gartner, "Many organizations have focused on offering omnichannel commerce, while unified commerce brings customer journeys into the perspective. Application leaders should understand the difference between the two concepts to plan the commerce experience for the future."
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    Gartner, Quick Answer: How is Unified Commerce Different from Omnichannel Commerce?, By Analyst Sandy Shen, Published 13 October 2021.

    *GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.