Accelerate Digital Business Through Data-Enhanced Innovation Process

Data and Analytics can be one of the most powerful catalysts for innovation. Many CIOs have successfully leveraged Data and Analytics (D&A) to deliver new business value. However, few organizations have fully realized the potential of D&A to enhance the innovation process itself.

As per Gartner, "CIOs accountable for driving digital innovation (as well as other executives in this position) should:

  • Transform your innovation process by leveraging data and insights to spur innovation thinking
  • Make your innovation capability data-driven by collaborating with CDOs and data scientists, and building data literacy within the innovation team
  • Accelerate digital innovation by adding analytical modeling and predictive analytics as part of the innovation activities"

Clear Business Impact

Increase in Sales conversion
Cost savings
CSAT Level

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    Gartner, Accelerate Digital Business Through Data-Enhanced Innovation Process, By Analysts Tsuneo Fujiwara, Mark Beyer, Erick Brethenoux, Gareth Herschel, Jorgen Heizenberg, Pieterden Hamer, Andy Rowsell-Jones, Alexander Linden, Sutanuka Roychowdhury, Peter Skyttegaard Daniel Crystal, Published 17 February 2021.


    *GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.