Capturing Social Impact on Travel Services Industry in 2018

Travelers today, have a lot of options – driven more so by choice, reviews and experience brought on by digitalization. In turn, for Travel companies, social has become one of the key channels for customer service – from personalized online interactions to bookings, recommendations to reviews and content to communications. And over the years, it has grown to provide an …

How Analytics is Defining Connected Travel Experiences

If customer is the king, then experience must be the queen of all offerings. Today 83% global organizations acknowledge that Customer Experience will be the competitive differentiator.  In that, agility, connected experiences and speed-to-market depends on data and its availability to the teams and crews who front-end the services of travel. Travellers engage with multi-channels that give organizations opportunities to …

Business Value delivered from Social Media?

By Vipul Doshi, It suddenly seems to be the flavor of the day. Everyone is talking about how does “Social Media add value to my business”. Social media has given customers a voice that they only dreamed of having a few years ago. Through the use of social channels, customers can communicate directly with the brands they do business with, …