Delivering Seamless Omnichannel Experience for the Connected Customer

The State of the Connected Customer, 4th Edition has aptly captured the perceivable shift in customer behavior amidst a digital landscape. While 76% of the customers consult multiple channels to arrive at purchase decisions, 83% express the desire for immediate engagement with the brands of their choice. Today, as the relentless emergence of digital platforms is upending traditional commercial dynamics, …

Digital Transformation for Future of Ecommerce

Digital Transformation is not a buzzword anymore; it’s the evolution of how businesses are conducted in the digital age. It is believed that this is the most innovative phase for enterprises to scale their businesses successfully without having a brick-and-mortar store. However, there are various disparities in customer expectations with digitalization, and companies are finding ingenious ways to engage with …

Customer Data Platform: Delivering Superior Customer Experience in an Omnichannel World

The quest for enabling customer experience (CX) continues to rule the MarTech roost in 2021. Gartner reports that 86% of insiders at present intend to embed superior CX into their value propositions. However, with customer data residing in 17 unique technology environments on average for business, successful CX delivery hinges on integrating them into a unified view of customer behaviors …

The Outburst of Digital Commerce

Introduction The year 2020 has been a point of inflexion, triggering an irreversible shift in how businesses and their customers interact and how value is perceived. Salesforce portrays the switch, reporting that 60% of interactions are currently taking place online, and 83% of customers expect flexible shipping and fulfillment options. Consequently, digital commerce, which was already in a solid stride …