Increased social media and mobile devices consumption, has given travelers unprecedented power to voice their opinions or preferences and demand better customer service across the entire value chain. Many customers now prefer getting instant service through these newer mediums to calling a call center or waiting for an email response. According to a research by Phocuswright, 67% of US Travelers …
How Analytics is Defining Connected Travel Experiences
If customer is the king, then experience must be the queen of all offerings. Today 83% global organizations acknowledge that Customer Experience will be the competitive differentiator. In that, agility, connected experiences and speed-to-market depends on data and its availability to the teams and crews who front-end the services of travel. Travellers engage with multi-channels that give organizations opportunities to …