Below you'll find a list of all posts that have been tagged as “Loyalty Program Personalization”
Travelers today, have a lot of options – driven more so by choice, reviews and experience brought on by digitalization. In turn, for Travel companies, social has become one of the key channels for customer service – from personalized online interactions to bookings, recommendations to reviews and content to communications. And over the years, it has grown to provide an …
Companies today are witnessing a seismic shift in sourcing strategy for IT and Process management. The meteorical rise of mobile, devices and web services with an over-arching service-oriented architecture has reformatted the rules of communication. And for the Travel industry which is mapped with powerful competition and increasing operational costs; customer service has become an essential cornerstone to drive loyalty …
Two things that essentially define the travel industry operations are its exponential growth and technological change. In today’s industry, proliferation of devices, rise of the connected traveller and an on-demand environment has upped the pressure on organizations to be nimble, enhance their productivity and reduce costs. Business-wise, this means updating infrastructures to drive productivity and improve processes, so internal and …
As digital plays a growing role in travel services, organizations are struggling to contain the multiple channels and personalization delivery expectations that come with it. While some are consolidating efforts to integrate in-air and on-ground, others are going the extra mile, connecting all their services and people with a digital backbone -such as contact centers. Ultimately, as ‘customer experience’ becomes …
Airlines have been an integral part of the global economy. Now and then, the global airline industry has dealt with major technological innovations – disrupting the market – whether it was the introduction of jet airlines for commercial use in 1950’s or displacing the gigantic ocean-liners which came to an abrupt end when cheap and fast air travel was introduced, …
“By 2018, half of all consumers will interact with services based on cognitive computing.”-IDC. Everybody has heard of ‘big data’, ‘cloud computing’, and IoT ‘internet of things’. Some have managed to utilize them exponentially in their businesses, while others are trying. My focus in today’s blog post is around the next big buzzword in the market – ‘Cognitive Computing’. In …
Today, Travel is an experience that starts when a person clicks and lands on your site or engages with your app. And there starts the journey to customize every need, whim and want of that traveller and his experience. From bleisure travellers to baby boomers, travel is increasingly personalizing its offerings by digitalizing it all. Well, almost every traveller. Until …
By Naveen Kapoor For decades, loyalty programs have formed the backbone of the brand marketing activities in airlines and hotels. With the end vision of identifying and retaining loyal customers, these programs have been successful in the past. But in today’s world, the term “loyalty program” seems to be ubiquitous with most of the airlines and hotels owning a loyalty …
