Engaging The Outbound Chinese Travel Market

The Connected Chinese Journey With a prediction of 200 million+ outbound trips per year by 2020, China’s outbound millions are one of the most lucrative audiences for travel providers in a long time. The Phocuswright-IGT study ‘China Unbounded: The Rise of China’s Oubound Millions’ provides in-depth data, informed insights about Chinese travel preferences and destination choices, and its potential impacts …

Grow Fast or Die Slow – The explosion of travel data

The increasing level of smartphone adoption and internet penetration has changed the way companies connect and engage with their customers. It has led to the evolution of ‘always on’ customer who wants to connect to the company anytime and anywhere he wants. This has not only increased the customer touch points and ZMOTs but has also snowballed into a demand …