Automation in card fraud detection for the e-Commerce Industry

It is estimated that in Europe alone the total value of fraudulent transactions amounts to €1.8 billion annually (as per report published by European Central Bank), but have you ever wondered how financial institutions or banks avoid these fraudulent transactions? It used to be a long and painful process, as it was very repetitive, mundane, and mostly involved lots of …

Importance of Automation Testing in Retail Digital Transformation

As per Gartner, the digital commerce software market amidst the pandemic grew at 17.3% in 2020, it is projected to grow at 16.1% by the end of 2021 and is expected to remain higher than 15% till the year 2025. The key digital commerce adoption drivers have been: Business innovation Revenue growth Cost optimization Customer engagement All the retailers, legacy …

Digital Transformation for Future of Ecommerce

Digital Transformation is not a buzzword anymore; it’s the evolution of how businesses are conducted in the digital age. It is believed that this is the most innovative phase for enterprises to scale their businesses successfully without having a brick-and-mortar store. However, there are various disparities in customer expectations with digitalization, and companies are finding ingenious ways to engage with …

Revolutionize your ecommerce CX with AI enabled hyper-personalization

Ecommerce companies in the recent past had to rely on their own intuition to understand customer’s buying behaviour to make key business decisions. Even though companies were tracking historical data on the customer’s online journey, they didn’t know how to use this data to their advantage. Today, if your business is trying to gain a foothold at a time when …