Delivering Seamless Omnichannel Experience for the Connected Customer

The State of the Connected Customer, 4th Edition has aptly captured the perceivable shift in customer behavior amidst a digital landscape. While 76% of the customers consult multiple channels to arrive at purchase decisions, 83% express the desire for immediate engagement with the brands of their choice. Today, as the relentless emergence of digital platforms is upending traditional commercial dynamics, …

Customer Experience (CX) Analytics Scaling Businesses

Today, investing in intelligent solutions has become mandatory for enterprises to stay ahead of the competition. More and more solutions are leading to increased customer interactions via digital and physical channels which are making it difficult for Customer Experience (CX) leaders to meet exceptional customer expectations. This article throws light on easing the process by strategically analyzing the CX with …

Grow Fast or Die Slow – The explosion of travel data

The increasing level of smartphone adoption and internet penetration has changed the way companies connect and engage with their customers. It has led to the evolution of ‘always on’ customer who wants to connect to the company anytime and anywhere he wants. This has not only increased the customer touch points and ZMOTs but has also snowballed into a demand …