Customer Experience (CX) Analytics Scaling Businesses

Today, investing in intelligent solutions has become mandatory for enterprises to stay ahead of the competition. More and more solutions are leading to increased customer interactions via digital and physical channels which are making it difficult for Customer Experience (CX) leaders to meet exceptional customer expectations. This article throws light on easing the process by strategically analyzing the CX with …

Customer Data Platform: Delivering Superior Customer Experience in an Omnichannel World

The quest for enabling customer experience (CX) continues to rule the MarTech roost in 2021. Gartner reports that 86% of insiders at present intend to embed superior CX into their value propositions. However, with customer data residing in 17 unique technology environments on average for business, successful CX delivery hinges on integrating them into a unified view of customer behaviors …