Cloud Leads The Connected Travel Evolution

Two things that essentially define the travel industry operations are its exponential growth and technological change. In today’s industry, proliferation of devices, rise of the connected traveller and an on-demand environment has upped the pressure on organizations to be nimble, enhance their productivity and reduce costs. Business-wise, this means updating infrastructures to drive productivity and improve processes, so internal and …

Revenue Management: Determining Airline Route Profitability with Automation

As the global travel routes multiply, the need for airlines to simultaneously grow while keeping operating costs to a minimum is immediate. In fact, one of the most defining factors for airlines is route profitability amounting upto 30-35% of overall revenue for major routes.  Integrated airline technology solutions that give a consolidated view in real-time of the variable costs and …

The Potential of Disruptive Technologies in Aviation

Airlines have been an integral part of the global economy. Now and then, the global airline industry has dealt with major technological innovations – disrupting the market – whether it was the introduction of jet airlines for commercial use in 1950’s or displacing the gigantic ocean-liners which came to an abrupt end when cheap and fast air travel was introduced, …

Grow Fast or Die Slow – The explosion of travel data

The increasing level of smartphone adoption and internet penetration has changed the way companies connect and engage with their customers. It has led to the evolution of ‘always on’ customer who wants to connect to the company anytime and anywhere he wants. This has not only increased the customer touch points and ZMOTs but has also snowballed into a demand …

Data: 99:99:99 – 99% of all information, 99% of all people, 99% of the time

Early this year, the US East coast was engulfed in a severe snowstorm, labelled as one of the biggest of the century. Services were mobilized, warnings were sent out and cities were on high-alert. Governments and corporates worked to minimize damages, while companies changed strategies to maintain a competitive advantage. So why the reference to weather? Its another example of …

Social Loyalty: Is the personalized engagement with your valued customer personal enough?

By Naveen Kapoor For decades, loyalty programs have formed the backbone of the brand marketing activities in airlines and hotels. With the end vision of identifying and retaining loyal customers, these programs have been successful in the past. But in today’s world, the term “loyalty program” seems to be ubiquitous with most of the airlines and hotels owning a loyalty …