We are in one of the most creative and critical eras of digital empowerment where every place, device, interaction and journey experience is now a touch point. In other words, the sum of the travel technology solutions, services and interactions provided across touch-points – pre travel, travel and post travel, is BIGGER than the destination itself. Digitalization of travel is …
Potential of an IoT in the Future of Travel
The blurring of lines between the physical and virtual worlds, especially with the IoT, (Internet of Things) has created a seamless connection between organizations and their audiences. The remarkable speed at which it’s infiltrated each and every aspect of Travel industry from beacons to keyless entry, social to security and communications to collective intelligence has brought new-age challenges and opportunities. …
The Rise of Predictive Analytics in Hospitality
IGT Solutions, highlighted the Top 12 trends for 2016 to impact the Travel Technology industry. The trends report titled IGT ‘The journey becomes the destination’ marked out the rapid integration of smart machines, connectivity and human behavior in driving millions of experiences across one seamless journey. Let’s look at how connected travel is impacting guest experiences for the hospitality industry. …
Connected and Intelligent World of Digitally Transformed Airlines
Airline industry is the lifeline of a well-connected global economy. In this digital era, Airline industry is leading the transformation taking place, covering the front-end processes for personalized customer services to the back-end ensuring smooth operations. To differentiate services and stay competitive, airlines look to make personalized offerings to their customers – from acquiring, serving and retaining their customer base. …
Staff Augmentation: Travel’s Talent Crunch Defines On-demand Workforce
When it comes to any successful organization –it runs on 2 things – the quality of its people and the quality of its processes. For travel, both play an equally dependent role – one cannot be a good travel service provider, if their technology vision team is weak and a traveller will not bet on a poor performing provider. And …
Powering Up: Can Cognitive Computing Reinvent Travel’s Business Model?
“By 2018, half of all consumers will interact with services based on cognitive computing.”-IDC. Everybody has heard of ‘big data’, ‘cloud computing’, and IoT ‘internet of things’. Some have managed to utilize them exponentially in their businesses, while others are trying. My focus in today’s blog post is around the next big buzzword in the market – ‘Cognitive Computing’. In …
No Traveller Left Behind – The Untapped Potential of Accessibility Testing
Today, Travel is an experience that starts when a person clicks and lands on your site or engages with your app. And there starts the journey to customize every need, whim and want of that traveller and his experience. From bleisure travellers to baby boomers, travel is increasingly personalizing its offerings by digitalizing it all. Well, almost every traveller. Until …
Grow Fast or Die Slow – The explosion of travel data
The increasing level of smartphone adoption and internet penetration has changed the way companies connect and engage with their customers. It has led to the evolution of ‘always on’ customer who wants to connect to the company anytime and anywhere he wants. This has not only increased the customer touch points and ZMOTs but has also snowballed into a demand …
Sense, Simplify, Sell: Capturing More of the Fare Value Chain
‘Change’ within aviation is a daily mechanism on three core aspects – Markets, consumer behaviour and market conditions. With the inclusion of ancillary services, negotiated fares and interlining , aviation’s progressively complex ecosystem can see up to 20 million fare changes in a single week. For airlines to be competitive and strategically ahead, means they need to have their pulse …
Price is Paramount: Getting to 99.9% accuracy in the airfare war
It’s a well-known fact that the aviation industry is a highly regulated industry with multiple stakeholders. And by that count, airfare too, is a highly controlled operation. So getting the correct airfare is a critical aspect of any airline’s business operations. But it faces challenges where poorly designed or enforced fare management infrastructure has cost more compared to the value …