Key elements for building a successful customer experience management

Companies today understand that they are in the customer experience business. When dealing with customers, they must keep in mind that as situations change, so do the customers’ expectations. In today’s times, brands don’t want to lose the opportunity to go beyond customer’s expectations, any opportunity to deliver a tiny bit more than the customer’s expectations will foster engagement and …

Integration of CEM and CRM for a harmonious customer experience

Customers play a crucial role in every organization. Brands that are successful have consistent customer focus, which makes them stand out in the crowd. Companies largely rely on consumer data and analysis to understand customer journey and behaviour better. Consumer data can be gathered from various sources and applied to operational practices to provide a better experience. There is decent …

The new normal for travel in a post COVID-19 world

While airlines, hotels, cruises and other travel and tourism based sectors are keen on the return of passenger volume, they are aware that much of it will not be the same. Every day a new update comes up on the irrevocable changes that the COVID-19 pandemic will bring to travel and tourism. Many are optimistic and realistic about the shift …

Leveraging Social Media Marketing in the COVID-19 age

With the financial strain caused by the impact of COVID-19, several companies have been forced to focus their financial resources into the threats they face at current. Choosing which information to share and how to reassure is a decision that requires careful planning with the current situation. But businesses need to stay relevant at this time more than ever, and …